DRIVEN BY SOMETHING DIFFERENT

British Olympic and Tour de France hero, Sir Bradley Wiggins, tackles the challenges and peaks of north west Wales and reflects on his professional and personal life as part of ŠKODA UK’s latest branding campaign, ‘Driven by Something Different’.

This innovative campaign looks to focus on those attributes that ŠKODA shares with its customers - ranging from self-confidence to optimism, as well as possessing a desire and spirit for life that stands apart from the norm and the predictable.

Kirsten Stagg, Head of Marketing for ŠKODA UK, said: "From our humble beginnings as a bicycle manufacturer to the innovative automotive brand we are today, we have always prided ourselves in being driven by something different.

"As Britain’s most decorated Olympian there is no denying Sir Bradley‘s incredible achievements. However, we chose to work with him on the campaign because of who he is and what he represents as an individual; he embodies the self-confidence, unique character and spirit which set him apart from the rest."

Speaking about the new advert, Sir Bradley said: "I'm looking forward to the advert being released, ŠKODA has done a great job in capturing my journey through cycling. We are already preparing for the next ad which will take a lot to beat this one."