ŠKODA UK have announced a long-term strategic partnership with Sir Bradley Wiggins to be the new brand ambassador for ŠKODA UK.
The former Tour de France winner, a British sporting hero and Olympic legend, will appear in ŠKODA‘s new UK brand campaign which will be launched on TV, online, in print and in cinemas in February.
As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG, Wiggins will appear in TV, print and online ads, while the partnership also extends to his eponymous road team.
ŠKODA started life as a bicycle company in 1895 and since then, the brand‘s passion for two wheels has never wavered. Today, ŠKODA sponsors multiple events including the Tour de France, Tour of Britain and The Women's Tour. It is also a vehicle partner to RideLondon.
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