DRIVEN BY SOMETHING DIFFERENT

ŠKODA UK unveiled its new brand campaign – Driven by Something Different – featuring British Olympic hero, Sir Bradley Wiggins.

The campaign focuses on the defining attitudes ŠKODA shares with its customers; an individual self-confidence, optimism, and a spirit that sets them apart from the predictable.

In the advert, Sir Bradley reflects on his personal and professional life and achievements; as he pushes himself to the limit on the peaks of northwest Wales.

Speaking about the new advert, Sir Bradley said: "I'm looking forward to the advert being released, ŠKODA has done a great job in capturing my journey through cycling. We are already preparing for the next ad which will take a lot to beat this one."

Kirsten Stagg, Head of Marketing for ŠKODA UK, said; "From our humble beginnings as a bicycle manufacturer to the innovative automotive brand we are today, we have always prided ourselves in being driven by something different.

"As Britain’s most decorated Olympian there is no denying Sir Bradley‘s incredible achievements. However we chose to work with him on the campaign because of who he is and what he represents as an individual; he embodies the self-confidence, unique character and spirit which set him apart from the rest."

ŠKODA are Driven by Something Different – it’s true of our founders Laurin and Klement and its true of our cars which embody our range of Simply Clever features